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Vintage Perfumes For Sale

Thursday, June 1, 2017

Paradis by Saks Fifth Avenue c1982

Paradis by Saks Fifth Avenue: launched in 1982. Paradis was Sak's own private label perfume, which they claimed was created to be a reflection of Saks Fifth Avenue and the Saks Fifth Avenue woman. This is not the first time that a department store launched their own fragrance line, Neiman Marcus brought out Volage and NM, Bloomingdales had it's Bloomie's.

But this was not Sak's first foray into the world of personalized fragrance, it released We Moderns way back in 1928. The perfume name may have been inspired by the motion picture of the same name, but it appears that Saks Fifth Avenue used this phrase when advertising themselves in 1920s newspaper ads. It seemed very appropriate at the time when other department stores were introducing their own perfumes that Saks should follow with one bearing their special "nickname".

Sak's Terry Heagarty explained in 1984 that "the private-label fragrance customer is the woman who wants something special, different, exclusive. There is a niche for that woman who says, "I also want to be a little different." Saks also released a men's fragrance called Prive in 1982.





Fragrance Composition:


Launched in 1982, it is classified as a warm floral fragrance for women.
  • Top notes: citrus, spices
  • Middle notes: hyacinth, mimosa, and orange blossom
  • Base notes: musk



Bottle:


The bottle was designed by Pierre Dinand in 1982 and manufactured by Pochet et du Courval with plastic components supplied by AMS. The bottle was packaged in a box covered with a mirror like silver metallic paper. One ounce of parfum retailed for $110 in 1982, by 1985, the price went up to $120 an ounce.




I believe that the bottle design is an echo of the original for We Moderns. You can see the stepped shoulders and vertical lines on both bottles, the skyscraper influence. Also, the box was covered in silver metallic paper.




 



Fate of the Fragrance:


This fragrance has been discontinued for many years and is very hard to find.

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